With recent advances in computer
graphics software and digital cameras has come the
ability to efficiently combine photography and
illustration. What used to involve hours of manually
cutting, pasting and airbrushing can now be
accomplished far more effectively in a computer.
In situations where a photo does not match the
desired illustration style, experience in programs
such as Photoshop allows full control over the
captured image.While it may
be impossible for you to create a 25 foot high
version of your product and put it in the middle of
your parking lot, it's just one of the many
challenges we face daily at West of East photogrfx.
We can create imagery based on your work, our own
100% digital photographs or even stock photography
to illustrate any concept you wish to present to
compliment your message or brand identity.
Sometimes a photo illustration is
used to dramatize a message, other times it is used
to more clearly present a concept. Photo
illustration is often used in newspapers or
magazines to illuminate the subject of an article or
story or lend impact to a cover. It is also
commonly found on book covers and movie posters to
lend drama and interest.
Creative photo illustration can be
used commercially in a variety of ways, from product
packaging and advertising to prototyping and
conceptual/technical illustration. While your
imagination is truly the limiting factor here,
pricing will depend on the size and scope of the
project.
Our vast experience
with Photoshop, the single most popular piece of
software for photographic post process ensures that
we have the skills to bring you from concept to
finished production. As a member of the
National Association of Photoshop Professionals
since its inception, we have numerous resources
available to us.
While it's
often been said that the camera never lies, we at
West of East photogrfx say that we can make it
stretch the truth - to your advantage.
Contact us with your project requests today!