With recent advances in computer graphics software and digital cameras has come the ability to efficiently combine photography and illustration. What used to involve hours of manually cutting, pasting and airbrushing can now be accomplished far more effectively in a computer. In situations where a photo does not match the desired illustration style, experience in programs such as Photoshop allows full control over the captured image.
While it may be impossible for you to create a 25 foot high version of your product and put it in the middle of your parking lot, it's just one of the many challenges we face daily at West of East photogrfx. We can create imagery based on your work, our own 100% digital photographs or even stock photography to illustrate any concept you wish to present to compliment your message or brand identity.
Sometimes a photo illustration is used to dramatize a message, other times it is used to more clearly present a concept. Photo illustration is often used in newspapers or magazines to illuminate the subject of an article or story or lend impact to a cover. It is also commonly found on book covers and movie posters to lend drama and interest.
Creative photo illustration can be used commercially in a variety of ways, from product packaging and advertising to prototyping and conceptual/technical illustration. While your imagination is truly the limiting factor here, pricing will depend on the size and scope of the project.
Our vast experience with Photoshop, the single most popular piece of software for photographic post process ensures that we have the skills to bring you from concept to finished production. As a member of the National Association of Photoshop Professionals since its inception, we have numerous resources available to us.
While it's often been said that the camera never lies, we at West of East photogrfx say that we can make it stretch the truth - to your advantage. Contact us with your project requests today!